The Startup Owner’s Manual by Steve Blank & Bob Dorf
- Martin Swartz
- Feb 18
- 4 min read
Updated: Mar 29
QUICK INTRODUCTION
Launching a startup is a thrilling but chaotic journey. Many founders believe that following a traditional business plan guarantees success, but Steve Blank and Bob Dorf argue that startups aren’t smaller versions of large companies—they must search for a sustainable business model rather than just executing a fixed plan.
"The Startup Owner’s Manual" provides a structured framework to navigate this uncertainty, equipping entrepreneurs with customer discovery, validation, and scaling techniques. This book is a must-read for startup founders, investors, and innovation-driven teams aiming to build businesses that succeed beyond the launch phase.
U365'S VALUE PROPOSITION
Who Should Read This Book?
Aspiring entrepreneurs who want a clear roadmap for launching a startup
Startup teams seeking to refine their product-market fit
Investors & mentors advising early-stage companies
Business educators & accelerators looking for a structured methodology
What Problem Does This Book Solve?
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